2330 Mottman Road #106.
Tumwater WA 98512

360.350.0015



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Successful Massage School

Open a Massage School

21 August 2019
Shari Aldrich
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Categories: How do I open a massage school

Pain points SOLVED

Life begins at the end of your comfort zone.

Have you ever thought about how fun, rewarding, exciting, and inspiring it would be to open a massage school?  You’ve been a massage therapist for some time now, you’ve seen the education that students are receiving at other schools, and you know that you could do it better.  Maybe you’ve been thinking about this for a while now… maybe you’ve been thinking about this for years.

If you have thought about owning your own massage school, you’ve probably also thought about what a daunting task it would be.  There are so many things to consider, where would you even start?  

Pain Point #1
Like most of us, you would probably start your search by looking online.  You navigate your way to the agency in your state that approves postsecondary institutions, and then you find your way to the website for the board that oversees massage programs… and what you find is overwhelming.  You’re probably feeling pretty stressed-out just getting this far… you probably need a massage!

Pain Point #2
You see that you will need to apply to the postsecondary education approval agency in your state, and you’ll need to apply to your state massage board.  You’ll need operating procedures, a marketing plan, a course catalog and student handbook.  You’re wondering if you’ll need to be accredited (and what does that word ‘accredited’ mean anyway?!), you will be hiring and training instructors; and perhaps most daunting of all:  creating a quality curriculum that will meet your state’s educational requirements.

Pain Point #3
Those feelings of excitement and inspiration soon give way to feelings of overwhelm and defeat, and the dream stops before it has a chance to gather any potential steam to become a reality. 

But what if you had help to open a massage school?

What if you knew someone who could help you with all of those hurdles that currently seem so insurmountable?  What if you knew someone who has traversed that daunting terrain and has created a roadmap for you?  Bodymechanics Institute has that roadmap, and we know how to get you from the dream to the reality.  

Pain Points Solved…. Our System
At Bodymechanics Institute, we work with the governing agencies within your state to complete the application(s) and submit all of the required paperwork in a detailed, organized, and timely manner.  Our quality, 700-hour curriculum comes complete with lesson plans, lecture notes, power points, quizzes, exams, and syllabi – it’s all done for you!

Once your application is submitted, you’ll join us for a five day immersion training in Tumwater WA.  You’ll get to experience first-hand all that goes on behind-the-scenes in a working massage school environment.  From enrolling students to training instructors, introductory workshops to filing reports – we cover every aspect of massage school operations so that, by day five, you’re feeling confident and ready to start enrolling students for your first class of massage students.

We also include 32-hours of Massage Therapy Instructor training while you’re here. Bring your team of teachers and let us train you and your team on the 10 competencies every massage educator should have.

What’s left for you to do? The honest answer is that there’s still plenty for you to do.  You’ll need to find your perfect location and design the layout for where you’re going to hold classes and clinics.  What will your office look like?  What will the view be like from your office window?  Yes, there is still plenty to do, but you’re not doing it alone.  

PAIN POINTS Solved
Our System

The Bodymechanics system will help guide you through the process by:

  • A roadmap to get you from beginning to end – DONE for you
  • Standard Operating Procedures – DONE for you
  • Policies and Procedures – DONE for you
  • Curriculum – DONE for you
    • Lecture notes
    • Lesson Plans
    • Student Handouts
    • Exams
    • Quizzes
    • Etc.
  • Equipment Research – DONE for you
  • Book Research – DONE for you
  • Research your state process to open a vocational school- DONE for you
    • State, city and county rules and regulations
  • Red tape through the school credentialing process – DONE for you
  • Instructor training – DONE for you
  • Doing it alone while managing your current business or job- WE ARE HERE WITH YOU
    • You will have a point of contact person to help guide you through the process

CONTACT US!
Let us help you through the process – you don’t have to do it alone. If your dream is to open a massage school, we are here beside you to make your dream come true.

1-360-350-0015
www.bodymechanicsinstitute.com

Anti-Franchise Massage School

28 November 2017
Shari Aldrich
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Categories: Open a Massage School, Uncategorized

Bodymechanics Institute is the Anti-Franchise Massage School.

What does Anti-Franchise Massage School mean exactly?

During the American Massage Therapy Association convention in California in September, 2017 our booth hadAnti Franchise Massage School a huge display saying “Anti Franchise.”  It was interesting to see the reaction of some people who either loved it or hated it.  At the very least, saying “Anti Franchise” opened the door for conversation.

One gentleman thought I was against all franchise businesses.  He owned a Massage Envy.  He wouldn’t stop and talk with me at all.

Several people stopped and saw the message and said “now you have to tell me more” because they didn’t like franchise massage businesses.

My motive for saying Anti Franchise Massage School was not to antagonize franchise businesses.  Quite the opposite.  It is truly born out of a desire to sell a product that is NOT franchise based.  That’s it.

I am not selling a franchise business.

As the convention continued over three days, people who walked by the booth earlier heard the message and finally stopped to ask questions about what our booth was about and what we were proposing.  Finally, a door was cracked and our message began to get out to participants.

The large franchise schools have taken over most markets in the United States.  They are mass producing an ill-prepared massage therapist who struggles to pass the MBLEX, and who (if they are able to pass the exam) is encouraged to work for the large franchise chains.  Again, I have nothing against the franchise model.

I look more at the franchise school model and at how they are failing those who have a strong desire to help people.  Large class sizes make it difficult for most students to learn.  Teacher to student ratio is not optimum for garnering skills necessary to excel in massage therapy.  Business classes that barely cover the basics of running a successful massage therapy practice leaves graduates with little choice but to seek employment where they can.

My desire to develop a massage school program was born out of a wish to change the status quo.  You see, I love massage therapy and I love helping people feel better.  When Massage therapist hand injuryI suffered a traumatic finger amputation in 2013 it forced me to change how I worked.  I already owned a very successful massage therapy school in Olympia, WA.  At the time, I was focused on the school and my successful private practice.  I was massaging between 25-30 clients each week, while running the school.

After the injury, I was forced to change my focus.  I decided to help more people learn massage (so that more people can be helped) by creating a program that would help massage therapists around the country open their own massage school.

So, that’s just what I did.  I created a program that walks people just like you (if you’re reading this far, you are interested) open their own massage school.  I offer the curriculum, the policies and procedures, the manuals, the lecture notes, handouts, and general operating procedures to you.  Then I walk you through the process to get your school approved in your state.

After it is approved, I’m there for you as a mentor.  Here to help you when you need it.  After all, my 10+ years experience as a school owner with 2 school campuses will help guide you.  I’ll share what has worked and what hasn’t as I’ve built a very successful massage school program.

And because it is an Anti-Franchise Massage School, after the initial investment is paid, you keep your money, you operate your school as you see fit, and you decide everything – colors, logo, equipment, and school layout.

Read on to see what we can do to help guide you…

Our Unique School Opportunity Helps You Get Started

Massage therapy is a service based industry so it’s important to us that our school owners get the support they need as they open their massage school.

Bodymechanics Institute will guide you through the process of getting approved in your State to provide massage therapy education.  The curriculum is flexible and as such we can develop a program to meet your State needs – whether it is 700 hours up to 1000 hours.

We offer done-for-you curriculum. This includes lecture notes, power point presentations, student handouts, quizzes and exams that you can use to educate students attending your school.  We offer customizable student handbooks, course catalog, operations manual and policies and procedures.

Rest easy knowing that your school will be set up with students success in mind.

With Bodymechanics Institute offering a complete package of services, you now have the ability of getting started in a quick and cost effective way.  Your due diligence on the offering will support this claim.

Massage school owners have several common passions: massage, being their own boss, desire to help others realize their goals for massage therapy and helping others to feel better.

The Bodymechanics Institute offers a system to help you attain all you want from your business and to help you live the life you’ve dreamed about. This opportunity is available for anyone from the first-time entrepreneur looking for a great opportunity to the experienced massage therapist. Our system will empower you to own and operate your own school and be part of the next generation massage therapists’ success. 

We believe with a basic owner operated facility, you can realize a substantial yearly profit, but live a life style that is rich in community spirit and life changing .  Of course this all depends on YOU!
Our old saying: “He who does, gets” will apply here.
Hard work pays off.  This is not a get rich quick scheme.
You should be willing to put in the effort to reap the rewards.

If you are interested in more information, simply fill in the form below and let’s talk!
I’m honored to help you get started.

    Speed to Success

    13 September 2017
    Shari Aldrich
    No comments
    Categories: Latest, Open a Massage School

    Speed to Success

    One of my life rules is “Speed of Implementation.” 

    I first heard this term a few years ago from a mentor, and it has stuck with me ever since.  In fact, Speed of Implementation has led to some of my biggest business wins.

    To me, speed of implementation says “get Version 1.0 done and then work to fix that version and release 2.0 when it’s ready.”  Unfortunately, I’ve known many people over the years that have an idea or concept they want to develop but who get caught up in making it perfect.  They work on the idea as time allows, but never seem to finish and bring it to fruition.

    The first time I heard “perfection” was the reason for not finishing a special project that has the potential to earning someone thousands of dollars over the years, the coach said it this way:

    There are 2 Business Commandments

    1. If you have a dream, just do it. Get Version 1.0 done and launch it.  It’s scary – putting yourself out there, and sharing your dreams with the world.  But if you know of a better way to do something, or a widget you want to create, just do it.  When you have the idea and you don’t act on it, someone else might have the same idea and be first to market and you will spend your life wishing you had acted first.
    2. If in doubt, refer to the 1st

    I’ve never operated from a place of fear.  I’ve always been what I would call an “action taker.”  From jumping into Information Speed to Success with Shari AldrichTechnology (with no training) to buying my massage school when the founder closed it in 2009 during a recession.  I’m never at a shortage for ideas, and I tend to act on them fairly quickly.

    The truth is, perfection is unattainable and therefore most people don’t reach for their dream.  Perfection is a pipe dream.  As you learn more and grow, you will always be reaching for perfection – it will always be in the distance and will always be unattainable.

    As I thought about what I’m offering with our done-for-you massage school product that will help you open your own massage school, speed to success came to mind.  The Bodymechanics Institute system will quickly help those interested in opening their own massage school a system to quickly launch using the Speed of Implementation model and realize success much faster than someone waiting to make their system perfect.

    My most recent school that I opened was in Vancouver, WA – a community rocked by the closing of one of the larger national franchise schools that was closed by the Department of Education.  When I learned of the school closing, I ready to launch my program quickly – 100 miles south of my main school campus.  So, I know a little bit about getting a new project going = quickly and efficiently.

    3 months passed from the first information meeting, to opening day for the school.  In the three months I hired and trained staff, located the school campus, negotiated the lease, marketed to and interviewed students and I also took 2 international business trips and 1 in-state business trip.

    My goal was to be first in the market in Vancouver – before other schools decided to open so that I built a reputation quickly as a great school.

    We reached our goals for the first year with 2 morning and 2 evening classes starting bringing in over 30 students.

    Put another way, the recent launch in Vancouver brought an additional $222,000 in revenue to the school.

    So, how did I get my Speed to Success?

     It started for me with a dream to own more than one massage school.  I had been thinking of moving in a different direction, but when I heard of the opportunity in Vancouver I knew I had to act quickly.

    My Speed to Success Plan

    • Right team in place
    • Solid plan to launch
    • Strong marketing plan that didn’t break the bank
    • Structured curriculum that set students and the school up for success

    Right Team in Place

    Immediately, I began searching for the right mix of people and hired quality instructors.  I knew 2 local massage therapists already who helped recommend the other core instructors.  1 of the instructors previously taught at my main campus and another instructor went to the school 8 years prior (under previous ownership) – so there was some base knowledge about the program in place.    The other instructors were educated on school philosophy, lesson plans and lecture notes and school policy quickly.

    Solid Plan to Launch

    From the first meeting in December, I knew I wanted to be first in the market (get Version 1.0 done…)  I actually made the decision to launch in January, 2016.  I researched potential school locations on Craig’s List.  I also had 1 of my instructors who knew the area better than I did give me ideas on where it would be best to have the school.

    I found the space, and in early February, my realtor and I made the 100-mile trip to Vancouver and met with the landlord.  I loved the space immediately and knew it was the perfect fit for a massage school.  Centrally located to the major freeways in the area and a large, wide-open professional building.
    We negotiated and came up with the plan that would be mutually beneficial.

    The landlord allowed us to use the space earlier than the lease so that we could hold information sessions to prospective students and tell the community about our program.  Since they didn’t know about Bodymechanics School, I had to talk about our philosophy and our successful program.  They needed to hear from me – so I spent a lot of time in the community over the first few months getting the word out.

    We officially took the space on March 1, and opened our first class on March 22, 2016 with 5 students.  This was impressive for the fact that I wasn’t known in the community as a massage therapist, and my school was unknown as well.

    In July of the same year, we launched our first evening class with 10 students and we continue to grow at a fast rate.  (** The second campus is growing at a faster rate than my first school.)

    Strong marketing plan that didn’t break the bank

    The main marketing plan used was Facebook.  I did several targeted ads to the Vancouver area with a 100-mile radius and began generating interest in the program.  I spent $200 on advertising as I was on a budget from the startup expenses that included the lease, equipment, supplies, and so on.  $200 generated over $50,000 in income immediately.

    Beyond that, we held information sessions and invited the community – including massage therapists.

    I built an e-mail autoresponder series so anyone who asked for information received it quickly and then they called in with further questions.

    We answered all calls for information.
    We invited the local community to learn about us through different community events.
    We encouraged social media sharing from the students to engage a larger audience.
    We exceeded expectations with our program and the quality massages our graduates offer.

    Structured curriculum that set students and the school up for success

    Our program is designed as a layered curriculum where each class builds off the information learned the day before.  We look at our curriculum further than the state requires, but more towards student success.  This logical approach makes teaching easier and comprehension from students increased.

    Students will be massaging twice a week, APP once a week, Kinesiology once a week and business classes peppered throughout the program so that they can begin planning for their future on the first day of school.

    I had an RN graduate from my program and her words were “I was able to think of my business in nursing terms and “discharge plan” my business from day 1.”

    Successful students share their love for the program with their friends, family and social media network which helps grow the reputation of the program exponentially.

     

    Speed to Success is our goal with every school we are able to help open.  Using a formula that has been proven successful, we can facilitate the growth for those who are passionate about opening their own massage school.

    My goal is to help as many as I can open their own massage school quickly.  If you enjoy teaching others to love massage as much as I do, then I can’t wait to help you open your own school.

    Let’s talk soon

    Shari Aldrich, LMT
    President

    Open a Massage School

    10 August 2017
    Mike Whitlatch
    No comments
    Categories: Latest, Open a Massage School

    Open a Massage School

    If you’ve ever asked yourself “how do I open my own massage school?” this is for you. Running your own massage school might sound too good to be true but I’m going to show you how you can see less clients, work less hours, but earn more –a whole lot more.

    There are many reasons for massage therapists or chiropractors to want to open a massage school.
    Some reasons may include:

    • Working too many hours, feeling burned out
    • Earning a less than desired income
    • Injury that is affecting your career
    • You don’t have a retirement plan
    • You want to teach and share your passion for massage
    • You want to help others find their passion
    • Considering a hands-on approach to retirement
    • Looking for financial freedom & success
    • You want to be the boss
    • Looking for a good return on investment
    • Looking for the next career move

    Ready to leave the office and enjoy life.

    Being a massage therapist or chiropractor is tough. Keeping your office full of clients is hard work! Add in the elements of your practice – such as billing insurances, scheduling conflicts, staffing problems, follow-up with insurance companies, phone calls to return, marketing – the list goes on and on.Managing your private practice presents all kinds of challenges – and if you’re injured, stressed, broke or bored with your current situation – you might be at the end of your rope. Or, perhaps you’re an employee not getting a say in the number of hours you work, the clients scheduled with you, competitive co-workers, low paying jobs, or you’re ready to move on to the next level.

    There’s got to be a better way.

    If you’re reading this, you’ve considered how to open your own massage school.  I’m excited to tell you about the Bodymechanics Institute and how we can help you, but before I explain the system, allow me to introduce myself first.

    My name is Shari Aldrich and I’m a massage therapist and owner of two massage schools in Western Washington, as well as owner of a Personal Trainer school.

    I’m a member of the American Massage Therapy Association and a Board Member for the Visiting Nurse Foundation which is a charity that helps hospice patients.  I graduated from massage school in 2006.

    I opened my own private practice right away and knew two things about what my future goals were:
    – I didn’t want to work for anyone ever again, and
    – Earn as much money as I did in my former career as an IT  Director.

    I was hired on as an Assistant Instructor from the massage school I graduated from, Bodymechanics School of Myotherapy & Massage about 3 months after graduation.

    I started massaging as many clients as I could – often working on current students in the school and their family members. Fast forward a few years. I was now a lead instructor at the school and traveling around the country with the owner of the school and had a successful massage practice that met my requirements (earning more money that I did as an IT Director, and I was my own boss.)

    In 2009, the economy was deep in recession. The school owner decided to close the school as students were unable to get loans for tuition. As soon as he made that decision, I started asking what I could do to keep the school open. I loved teaching.

    I also knew one very important element.
    Bodymechanics graduates could stand up to seasoned massage professionals right out of school. The curriculum was good and the proof was in graduate success. I took over management of the school 6 months after he closed it and became the official owner in July, 2010.

    I started out much smaller than the previous owner. Since the school was officially closed, I had to work very hard to gain recognition again. I worked hard in those early days – figuring out systems to get the word out about the school, negotiating a cash based tuition system all while maintaining my private massage practice and teaching at the school.

    When I purchased the school, I gained 4 things:
    1. Curriculum
    2. Website
    3. Phone number
    4. State trust fund fee had already been paid (a 10 year process in Washington State)

    The rest I had to figure out on my own.

    Things like marketing the school, updating the website, hiring and training staff, managing the school, managing students, tweaking the curriculum that didn’t match the direction I wanted the school to go, outdated curriculum, new testing system nationally, and so much more.

    I also had a commitment to pay off the purchase price of the school within 24 months and this amounted to what people pay to buy a house and take 30 years to pay!
    Just a little pressure to do it all.
    My first class had 6 students. The next class 7. Then we hit 9 students. It was exhilarating. I was offering a 600-hour program in 8 months for $9571 tuition.

    Paying the purchase price came out of tuition so it really became imperative that I bring in the students to make it happen. More importantly, I was living my dream. I was massaging clients every day, I was teaching, I was learning how to manage the school, and I was developing systems to continue to grow the program. Over the period of 5 years, I’ve polished the curriculum and format to perfection. I’ve ironed out kinks.

    Most importantly, I replicated the program 100 miles away from me with my second campus and the growth has been much faster than my first school. Our first class in the second location had 5 students. Second class 10 students. Third class 10 students. This is more impressive in that the name of the school had never been heard of before in the community.

    Why this is absolutely the Perfect Passive Income Business For Massage Therapists and Chiropractors

    When I started out in massage therapy, I never considered that I would someday own my own massage school. But, without a doubt it has unquestionably been the biggest thing I’ve ever done. Being part of the future of massage therapy is exhilarating. I’ve gone through every kind of personal and professional challenges from 2013-2015 and owning the massage school really saved me – and truly is a gift that allows me to continue to grow.

    You see, in 2013, I suffered a traumatic finger amputation, (which tore the tendon out of my arm along with blood vessels and nerves) while participating in one of the biggest mud run obstacle courses in the world. I was also going through a divorce at the time and in my late 40’s. I was unable to massage my clients for about 18 months as I healed. The school tuition income allowed my business to continue. I didn’t need to go out and seek a second job as I healed.

    I understand injury and its effect on your massage practice.
    I understand the financial implications of not being able to massage.
    I understand the fear of personal stress.
    I understand the fear of the future.

    The injury became the greatest catalyst for change in my professional career. It’s freed me up to focus on my bigger vision. Opening the second campus was directly related to having time to manage a growing business. Offering a system to help YOU open your own massage school that is based on success is directly related to my bigger mission to help take 1 million people out of pain by 2025.

    The Bodymechanics Institute System

    Our tried and true system makes opening your own massage school as painless as possible. Of course, you have to put in the work, and learn just as I did – the difference is that I am offering you a done-for- you-system and will guide you through the process of opening your school. And the purchase price is 50% less than what I paid for the program in 2010!
    Our system includes:

    • Full curriculum
      • Lecture notes
      • Student handouts
      • Quizzes
      • Exams
    • Policies and Procedures
    • Standard Operating Procedures
    • Student Handbook
    • Instructor Training
    • 3-5 day on-site Training with our team
    • Best practices for marketing, e-mail, newsletters and website
    • Guidance through the approval process with your state
    • Plus more

    Every point is covered, cutting your time down to open your own massage school to mere months rather than years to develop your own curriculum. Students who enroll in our program love our program. To date, Bodymechanics has graduated close to 1000 students and the results have been fantastic.

    Best yet, our system is a one-time purchase price. After the initial investment, you keep the profit and grow your school. I offer in-house financing for those who want to work directly with me to pay the school purchase price. But don’t worry, after you are up and running, I am here to advise you and offer 2 tickets to our annual Massage Business Success Summit.

    We offer the anti-franchise massage school system that gets you up and running quickly, trains you and your staff thoroughly and then steps back, unless you call us.

    As I’m sure you are aware, massage therapy is a growing field, and projected by the Bureau of Labor Statistics is projected to grow 22% faster than average and the demand for massage services is growing. If you’ve experienced the frustration of hiring quality massage therapists, when you open your own massage school you will be the first option for most of your students and you get to pick the best that you want to hire based on how they were as a student: professional, attendance, aptitude, client feedback, and more.Don’t wait another day.

    If you’ve considered opening your own massage school, our system will get you running quickly. Perhaps you’re wondering if you should do your own system. You could try – but trust me, it will take years to finesse and build the financial security you desire. The good news is that I have already blazed the trail for you.

    Pain Points solved – our system includes
    The Bodymechanics system will help guide you through the process by:
    A roadmap to get you from beginning to end – DONE for you
    Standard Operating Procedures – DONE for you
    Policies and Procedures – DONE for you
    Curriculum – DONE for you
    o Lecture notes
    o Lesson Plans
    o Student Handouts
    o Exams
    o Quizzes
    o Etc.
    Contracts – DONE for you
    Equipment Research – DONE for you
    Book Research – DONE for you
    Research through your state process to open a vocational school – DONE for you
    Red tape through the school credentialing process – DONE for you
    Instructor training – DONE for you
    Marketing guidance
    Doing it alone while managing your current business or job – WE ARE HERE WITH YOU

    Your will have a point of contact person to help guide you through the process

    One of the points that makes this program work so well is that I have been coached by the best marketing minds around. I’ve mentored with Dan Sullivan, Craig Ballantyne, Bedros Keuilian, Yanik Silver, and Sara Blakely. I put their advice to use in structuring your Massage School marketing best practices plan. I spend a lot of money of my education, and I pass that knowledge on to those people I work with.

    Sincerely,
    Shari Aldrich, LMT
    President
    Bodymechanics Institute

    Enter your e-mail for our free Be The Boss guide now.